marketing-course

BCom Marketing Management Courses and Requirements in South African Universities

BCom Marketing Management Courses and Requirements in South African Universities

Bcom Marketing Degree from Wits

Entry Requirements

Commerce, Law and Management

Programme
Minimum Admission Requirements 
Selection procedures
APS
Subjects & achieved scale
Bachelor of Commerce

(3 years)

  – General
– Accounting
– Information
Systems
– PPE
39 +
English HL or 1st Add Lang – 5
Mathematics – 5
Applicants with an APS between 35 – 38, as well as English 6 and Mathematics 6, will be waitlisted subject to the number of places available.
Bachelor of Commerce with Law
(3 years)
43 +
English HL or 1st Add Lang – 5
Mathematics – 5
Applicants with an APS between 35 – 42, as well as English 6 and Mathematics 6, will be waitlisted subject to the number of places available.
Bachelor of Economic Science 
(3 years)
42 +
English HL or 1st Add Lang – 5
Mathematics – 6
  • Maths Major – Mathematics 6
  • Actuarial Science – English and Mathematics 7
Applicants with an APS between 39 – 41, as well as English 5 and Mathematics 7, will be waitlisted subject to the number of places available.
Bachelor of Accounting Science 
(3 years)
42 +
English HL or 1st Add Lang – 5
Mathematics – 6
Applicants with an APS between 39 – 41, as well as English 6 and Mathematics 6, will be waitlisted subject to the number of places available.
LLB (for Graduates only)
No Matric APS calculation
Subject to assessment criteria as determined by the School of Law, and availability of places
The 4 year LLB was dicontinued at the end of 2014. Applicants who have completed an undergraduate degree at an institution other than Wits are required to apply for the 3 year LLB programme. Wits applicants who have completed an undergraduate degree without Law modules are also required to apply for the 3 year LLB. Wits applicants who have completed a BA Law or BCom Law are eligible to apply for the 2 year LLB.

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BCom in Marketing Management Course at the University of Pretoria

With a BCom Marketing Management course from University of Pretoria, graduates can pursue the following careers: product management, customer service management, customer relationship management, strategic marketing planning management, sales management, distribution management, brand management, advertising management, media planning, marketing research management, promotions management, and retail management.

To find out the course requirements, follow this link

Marketing Management Course from Stellenbosch University

The course is continuously adapted to keep up with modern technologies such as the Internet’s impact and its advantages for marketing. A variety of modules in other areas form part of the compulsory modules or are available as optional modules.

The marketing management focal area and education is based on the following:

  • Marketing theory
  • Consumer behaviour
  • The application of theory to various aspects of marketing, with special emphasis on retail, services, promotion, and marketing research

Undergraduate subjects offered in Marketing Management:

Marketing Management 214
Modern marketing dynamics in enterprises and the community; marketing and the value creation process; customer satisfaction through quality and service; strategic marketing planning; analysis of the marketing environment; marketing information and research; analysis of consumer markets and other types of markets; measurement and forecasting of demand; market segmentation and target market selection; product decisions; price decisions; channel decisions and place strategy; communication decisions; direct marketing and sales promotion decisions.

Advertising and Sales Promotion 244
Advertising and the marketing process; the consumer audience; portfolio planning and research; functioning of advertising; advertising planning and strategy; advertising media; media planning and buying; printed media; creative advertising; integration of the elements of marketing communication.

Retail Management 314
Retail strategy and the retailing mix; location decisions; merchandise decisions; price decisions; communication decisions; consumer services and information; technology and systems; franchise agreements.

Services Management 324
Unique characteristics of services; nature and process of service delivery; differences between product and service evaluations; development, communication and delivery of services; service quality and measurement thereof; the role of service providers and the environment of service delivery; implementation of service-marketing strategies.

Marketing Research 344
Defining of the marketing problem; research design; exploratory research design for secondary data and qualitative research; surveys and observations as part of descriptive research; measurement of perceptions; questionnaire design; sampling; fieldwork and data preparation; formulation of hypotheses and basic statistical tests.

Strategic Marketing 354
Function and application of marketing in different organisations and conditions; enterprise and marketing strategy; competitive marketing strategies; international
marketing strategies; the marketing system; consumer markets and buying behaviour; institutional markets and buying behaviour; marketing planning processes; marketing controls.

Entry Requirements

Language: Combination of A & E; A+i; E+i *

Overall NSC average of at least 5 (60%), excluding Life Orientation Mathematics 5 (60%)